Brand Identity deliverables
Assets & Strategies you can start using from day 1. Online and Offline
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Your new tagline
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Your updated bio
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Short version
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Long version
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6 AI portraits high resolution, ready for LinkedIn or anywhere else
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Your LinkedIn headline
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Your About section rewrite
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Structured, skimmable, audience first
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Your custom LinkedIn banner
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Your profile photo spec pack
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Recommended crop sizes
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Your 5 content templates/inspirations
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“This is who I am” post
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A press release sample
1-1 Personal Brand Strategy
Your positioning core: the Focus Star map
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Audience
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Your tribe and niche, defined with sharp boundaries
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Who they are
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Who they are not
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Purpose
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What you stand for and the impact your work has on the world
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Designed to create and communicate shared values that the right people align with
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DNA
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How you show up consistently
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The non negotiables behind how you operate
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Personality
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How you sound and show up publicly
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Includes your brand archetype, brand style, and communication vibe
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Offering
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The category you fit in
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The problem you solve
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The benefits you create
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Coaching
Brand strategy coaching using best practices
Leveraging 15 years of brand strategy experience, we borrow from world-class strategists, designers and frameworks, then translate them into your situation.
Examples include
- The Golden Circle, Start with WHY by Simon Sinek
- Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne
- Fabian Geyrhalter
- Martin Neumeier
- Chris Do
- Many more
Goal: understand the fundamentals, then apply them correctly to your own context.
What you leave with
Delivered in 2 weeks
Testimonials
01
"He’s a fucking unicorn"
Jon Tull - Managing Partner @ Cachet
I’ve been working at the executive level for over a decade and Florian is far and away the most skilled Marketing and Branding executive I have come across. He’s super smart, he’s imaginative, he’s incredibly creative, and yet he brings the technical expertise and the project management expertise in equal measure. He’s a fucking unicorn and an absolute treasure. Highly, HIGHLY recommend
02
"Every detail he touches is intentional"
Kevin Meredith - Founder @ 4th Sector Innovations
Florian brings a rare combination of vision and execution. He sees the big picture with a high-level, strategic perspective, yet he’s equally skilled at rolling up his sleeves to deliver results on the ground. Every detail he touches is intentional, crafted to serve a larger objective and move the company toward its goals.
03
"His guidance has been genuinely invaluable"
Sam Goldman - Tech Founder
I’ve spent a significant amount of time working with Florian on branding and product thinking for a technology product, and his guidance has been genuinely invaluable. I would highly recommend working with him. His feedback goes far beyond surface-level reactions. He consistently brings thoughtful, structured insight that pushes the work toward clarity, coherence, and stronger decision-making. Florian has a rare ability to balance encouragement with restraint.
He keeps things grounded by asking the right questions about audience, positioning, narrative, and long-term vision, while still protecting the ambition of the idea. His support is highly practical.
Just as importantly, he challenges assumptions, identifies blind spots, and reframes problems in ways that make the work stronger, not just different. Florian brings a calm, disciplined perspective that creates space for better thinking, better design, and better strategy.
Ready for clarity?
Book Your Free Intro Session Now
9461 Charleville Blvd #1290
Beverly Hills, CA 90212
connect@florianp.com