Success stories
Client wins that speak for themselves
Name
Samah Afifi
Tagline
The CTO for startups that want high performance without sacrificing people.
Details
Goals:
Build a technical CTO brand that signals authority and speed, while keeping empathy as a strength, not a softness.
Brand DNA:
Results With Empathy.
Brand Archetype:
Hero/Caregiver Hybrid
Name
Adam Freed
Tagline
The data and operations partner for cannabis leaders who want calm, trusted decisions.
Details
Goals:
Clarify Adam’s positioning as the integrity first seed to sale data expert who helps operators run cleaner operations, make confident decisions, and raise industry standards through education.
Brand DNA:
Integrity
Brand Archetype:
Sage with a friendly Ruler edge.
Name
Joshua Naggar
Tagline
Attorney At Law, Strategic counsel for cannabis operators here to build legacy.
Details
Goals:
In a never stable, always evolving cannabis industry where urgent work always wins, Joshua wanted support to evolve and re clarify his brand into something as resilient as his reputation. A position built for operators who roll with the punches and need counsel who can do the same.
Brand DNA:
Giving An Edge
Brand Archetype:
Ruler
Clarity that makes you impossible to ignore