Brand Therapy exists because I got tired of watching brilliant people sound generic.
How It Started
After graduating from entrepreneurship school, I fell hard for design. Not just how things looked, but how they worked, and how they made people feel.
I started building websites, logos, identities. Then I moved to Vietnam, then Taiwan. Took on freelance clients. Fought over font sizes. Insisted my taste was better, as a young arrogant French designer would.
Over time, I realized something that changed everything. Most clients were not really asking for a better logo.
They were asking for direction.
Their real problem was not visual. It was strategic. They did not know how to talk about what made them different, who they were for, or why anyone should care. So I stopped chasing aesthetics and started studying clarity.
I learned from people like Fabian Geyrhalter, Marty Neumeier, Blair Enns, Chris Do. People who understand that design is not decoration:
It is alignment.
Years later, after working as a designer, brand strategist, CMO, and founder, I built Brand Therapy Blueprint.
A way to help people step back, see themselves clearly, and build a brand that feels true and performs. Because in a noisy world, especially now with AI everywhere, clarity is still the loudest advantage.
The name Brand Therapy is borrowed with gratitude from Fabian Geyrhalter, whose work helped shape mine.
I'm Florian
Born and raised in France. I graduated in 2012 from a business school focused on entrepreneurship in a city called Le Mans. That same year, I moved to Shanghai and got introduced to design thinking, and more importantly, to the idea that creativity can be structured. That was a big shift for me.
In 2013, I moved to Hanoi, Vietnam is where the real journey started. Freelancing, playing music, designing brands for local entrepreneurs, and learning how to survive as a creative in the real world. No agency. No roadmap. Just doing the work, learning fast, and getting humbled on a regular basis.
In 2016, I moved to Taiwan and founded 3ANGLES, my first official brand strategy consultancy. That is where everything came together. Strategy, storytelling, identity, structure. I worked with 25 plus clients across Asia and the U.S., including public organizations and startups, helping them position themselves for new markets without losing what made them distinct in the first place.
By 2018, I had relocated to Southern California. I continued consulting while also stepping into leadership roles, from rebranding mid size companies to launching new divisions and eventually becoming a CMO. My work has always blended high level brand strategy with the operational side of execution.
In 2026, I started relaunching under my own name. Not because I am starting over, but because it is finally aligned. This is the work I have always done, helping people clarify who they are, what makes them different, and how to express it consistently across everything they do.
Because in a world where AI is making it easier to blend in, clarity and difference are becoming the only real advantages.
Testimonials
01
"He’s a fucking unicorn"
Jon Tull - Managing Partner @ Cachet
I’ve been working at the executive level for over a decade and Florian is far and away the most skilled Marketing and Branding executive I have come across. He’s super smart, he’s imaginative, he’s incredibly creative, and yet he brings the technical expertise and the project management expertise in equal measure. He’s a fucking unicorn and an absolute treasure. Highly, HIGHLY recommend
02
"Every detail he touches is intentional"
Kevin Meredith - Founder @ 4th Sector Innovations
Florian brings a rare combination of vision and execution. He sees the big picture with a high-level, strategic perspective, yet he’s equally skilled at rolling up his sleeves to deliver results on the ground. Every detail he touches is intentional, crafted to serve a larger objective and move the company toward its goals.
03
"His guidance has been genuinely invaluable"
Sam Goldman - Tech Founder
I’ve spent a significant amount of time working with Florian on branding and product thinking for a technology product, and his guidance has been genuinely invaluable. I would highly recommend working with him. His feedback goes far beyond surface-level reactions. He consistently brings thoughtful, structured insight that pushes the work toward clarity, coherence, and stronger decision-making. Florian has a rare ability to balance encouragement with restraint.
He keeps things grounded by asking the right questions about audience, positioning, narrative, and long-term vision, while still protecting the ambition of the idea. His support is highly practical.
Just as importantly, he challenges assumptions, identifies blind spots, and reframes problems in ways that make the work stronger, not just different. Florian brings a calm, disciplined perspective that creates space for better thinking, better design, and better strategy.
Ready for clarity?
Book Your Free Intro Session Now
9461 Charleville Blvd #1290
Beverly Hills, CA 90212
connect@florianp.com