I used to believe that if I did great work, the right people would eventually notice. Sometimes that happened. Most of the time, it didn’t. Not because the work wasn’t good, but because the signal wasn’t clear. People don’t magically discover quality. They discover what they can quickly understand and repeat. And if your value is hard to explain, you’re hard to recommend. That’s why I stopped treating visibility like a vanity project and started treating it like a responsibil